Based in Egypt, Haneen approached us as they set out to make their mark in luxury handmade invitations. Known for their commitment to high-quality, artisanal products, Haneen wanted to craft an identity that reflects their unique value and sophistication. We were tasked with designing their visual identity and logo, devising a strategic market entry plan, and managing their social media and media buying efforts. Haneen focuses on creating exquisitely crafted invitations that are more than just messages—they are artistic creations that celebrate special moments with elegance. Facing a competitive market with established players, high raw material costs, and the complexities of handmade production, Haneen needed a robust strategy to stand out. Our work helped Haneen navigate these hurdles by building a compelling brand presence that resonates with its target audience and highlights its commitment to exceptional quality and artistry.