In our partnership with Arz, we undertook a comprehensive approach to establishing their brand presence. Our work involved selecting a fitting name and crafting a brand identity that captures the essence of luxury and craftsmanship. We designed the logo and developed a complete visual identity, and worked on a strategic market entry plan to introduce Arz to the market effectively. Additionally, we managed their social media platforms and media buying efforts to enhance their visibility and engagement. Founded in 2023, Arz specializes in luxurious, custom-made furniture inspired by the timeless strength and quality of the Lebanese cedar. Our efforts helped in creating a distinctive brand image that reflects their commitment to exceptional quality and elegant design, ensuring that Arz stands out in the market with a strong and appealing presence.